Inbound Marketing: Novasyte
Key Projects:
Research and Copywriting: Co-authored and designed a white paper outlining industry trends from largest, global medical device and diagnostic companies directed toward hospital group executive teams.
Creative Content Development: Developed, filmed, and edited videos for internal communication. Designed content across Adobe Creative Cloud platforms in line with campaigns.
Social Media and Email: Launched omnichannel organic and paid campaign via email drip and LinkedIn to drive 92 conversions and 18 MQLs for meeting with sales team (setting record of highest quarter).
Customer Satisfaction: Conducted surveys and monitored customer satisfaction dashboards to uphold “world class” standing in Net Promoter Score (NPS). Utilized monthly feedback to continuously improve service with cross-departmental teams.
See white paper, blog posts, and emails below:
Creative Content Development: Developed, filmed, and edited videos for internal communication. Designed content across Adobe Creative Cloud platforms in line with campaigns.
Research and Copywriting: Co-authored and designed a white paper outlining industry trends from largest, global medical device and diagnostic companies directed toward hospital group executive teams.
Social Media and Email: Launched omnichannel organic and paid campaign via email drip and LinkedIn to drive 92 conversions and 18 MQLs for meeting with sales team (setting record of highest quarter).